Richard Mille made the unique-looking RM011 into its flagship piece. With its decidedly over-engineered, skeletonized dial and tonneau shaped case bent in each spatial measurement referred to man, the RM011 became the 21st century Quint-Essential Ultimate Luxury Watch — the simple fact that it has since been copied throughout the financial food chain further demonstrates the achievement of the design. It should go without saying, Richard Mille is smart enough to know that the recognizable layout and stratospheric price tag needs to be accompanied by cutting edge technological invention — so the RM011, as soon as you see, or even better, wear one, you’ll understand was created in the get-go to be in its own little microcosm, securely guarded away from the competition. Its design, technical innovation and pricing rendered it largely adheres to the deservedly famous old farts like A. Lange & Söhne, Vacheron, or Patek.There is a very specific Richard Mille way of doings (not to be confused with The Rolex Way™) both in terms of product design, and branding alike. Having met the guy several times, a couple of weeks ago at last I might talk with him a little more — not much about watches but rather branding, ambassadors, partnerships, cars, even sports (in relation to some of the future strategies). What came out to me once again was this immense energy radiating from him and kind of magnetically transferring into his audience — he flew at the exact same night from Taipei to Nürburg (not just a move hub) and yet bright and early he was already about, catching up with his coworkers and guests of the function. I am nearly useless, let alone presentable after an intercontinental flight, so that I could love his tireless energy and intense enthusiasm for whatever the topic even more.
Richard Mille will unveil the RM 33-01 at SIHH 2015 in January. A facelifted version of his round, extra-thin automatic, the RM 33-01 has a slightly sportier case and dial, along with the addition of a subsidiary seconds dial.
A slightly redesigned version of the original RM 33, the new RM 33-01 is still a round, slim automatic wristwatch, but with some variation. Though the case remains round, its details have changed. The lugs are more pronounced and angular, while the dial has italicised hour numerals inspired by a speedometer. The sub-seconds is at six o’clock, with the date window just beside it. Like in most other Richard Mille watches, the date is comprised of a skeletonised, black date disc against a solid background for legibility.
The movement inside remains the same Vaucher sourced automatic with a micro-rotor in platinum, as well as bridges and the base plate in black coated titanium.
Available in rose or white gold, or titanium, the RM 33-01 has a 45.7 mm diameter case that’s a thin 9.2 mm high. The look is vintage Richard Mille, as is the price. Though it’s not been revealed, the RM 33-01 will cost in the region of US$80,000 to US$100,000, just like its predecessor.